Creating a visual asset library for WUBurger

Fresh, locally sourced food is what WUBurger (www.wuburger.com) is all about! They feature fast food that is never frozen and comes straight from farms around New England. I was introduced to WUBurger’s owner to create a visual asset library to showcase all of their delicious menu items. See that double cheeseburger below? That’s what I had for lunch on shoot day. I ate it embarrassing fast because it was AMAZING. Ain’t no shame in my indulgent food game. My friends know that I’m a runner mostly so I can eat what I shoot guilt-free.


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I was lucky to have my art director friend, Drew Phillips, work with me on this shoot. Drew and I have collaborated on several past projects and it was wonderful to have someone I trust both to check the framing/focus of each capture, adjust lighting, and to help style food. With some creatives you start to read each other’s minds and I often find myself working this way with Drew. I’d look up from the laptop and he’d already be making the move I was about to make. High five to his styling of the patty melt below. I was happy to move around onions with tweezers and stack sandwiches like jenga challenges. However, I wasn't sure how to pull off this gooey melt. Drew to the rescue. He nailed it.

Each dish was photographed twice: once on the wood background and once on the tray. I used both the wood background and a WUBurger tray as different settings so that the images could be used in multiple ways while maintaining the same look and feel of the other images. Social media managers often look for ways to repurpose similar shots and I keep this in mind when I’m shooting.

WUBurger is part burger joint and part ice cream shop. Their ice cream comes fresh from Richardson farms (http://www.richardsonsicecream.com) twice a week! I love that this Northshore favorite is available in Woburn! Again, to give options, we shot at a variety of angles with different backgrounds so that the image could be more diverse and used by the client any way they need.

I love working with clients to create libraries like this. Giving a new or expanding business their own stock to pull from is a great source of satisfaction for me. I’m a girl who loves a good plan. Let me lay the ground work to give you a library so you can schedule out social media posts. You can always delay or push out content for a timely or newsworthy event. However, it’s great to have standby material instead of worrying day-to-day about what you’re going to come up with for your fans and followers.

Mattress Firm Product Photography - What goes into a shoot?

Jane is shopping for a mattress online. She’s scrolling through the photos to make her selection. If only she knew about the passionate team of creatives that made those photos possible!

Well, most people don’t give it a thought. However, you’re different. You’re here on my blog. Hello, fellow creatives and curious friends alike! What DO I do for a living? I take pictures, but I also do so much more!

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I should start by saying I have a GREAT team. Seriously, from beginning to end I get to work with wonderful and genuine people. Seeking out clients and creative partners like this is what makes me enjoy what I do so much.

These photos are the products of hours of pre-production planning. The in-house creative team at Jeffco, the mattress manufacturer, puts together a style document to show the look and feel they want for this line of mattresses. They think long and hard about price point, sales vehicle, and the target audience. This is a more affordable product line so we had to make it look great without overshadowing the other high end line of mattresses.

I’ve worked with this creative team, Rachel and Namrata, many times before. I can make suggestions at this stage of the process and we collaborate to get it right. I love to understand the how and why of what we’re doing and to be involved up front in the planning process. I make suggestions and help scout locations. I talk to them to know when I’m on target or off base so by the time of the shoot we’re all on the same page. I love this part of the creative process.

As my client shares the shoot planning documents with me, I start to assemble the team. I reach out to my network of stylists, assistants, and retouchers. I check calendars and I build a project estimate. We find the best fit for the project’s creative needs within budget. We book the shoot date and team.

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We schedule a call with our stylist. Together, the in-house team, stylist and I discuss the look and feel of the shots we’re planning. What props will be needed to achieve this look? We revisit the budget and give our stylist the difficult task of not only finding props that will tell the story we’ve created but ones that stay within the budget constraints. On this shoot Kate, of Kate Eckstein Design, leveraged her creative and organizational skills to achieve all of this without a hitch. Kate is able to come up with creative suggestions of her own but listens intently to the client’s needs and adjusts in a totally collaborative way. She’s awesome!

While Kate is shopping, I am planning my equipment needs. I bring my own gear, rent, or purchase items as needed. I’m confirming with my assistant and/or digital tech. Lucky for me, Chris, www.valitestechs.com, will both tech and assist. Coming from an in-house agency background I am used to being a bit scrappy and doing all the things. I’m a Capture One certified digital tech as well as a photographer. I sometimes act as my own assistant moving around lights and I sometimes give direction to my assistant. I can run the computer and ensure the files are named properly and without technical issues. However, I love when I have Chris on set to take care of this important task for me. You know what I like about him best? He has no ego and does whatever’s needed. We have FUN. I trust him to make big creative suggestions, and with the small yet still important stuff like playing DJ and asking me if I drank any water today. Spoiler alert: I probably forgot.

The shoot often ends with big effort to get everything cleaned, packed, and loaded up. Sometimes it even ends with hugs, because, my people are awesome and I enjoyed spending time with them! Thanks to my tech, Chris, the files are ready to send off to our retoucher. The retoucher for this gig is Christopher, www.christopherleedonovan.com, someone I met through the magic of the internet and LinkedIn. He shares the same qualities of the rest of my team. He takes the time to make sure he understands the job. He sends a sample image to make sure he’s on track. Most importantly, he takes pride in delivering great images.

So, yes, I take pictures. As a photographer I often the get the credit for “my work” but I wanted to share how having a good team and a positive environment is really what makes all of this happen.

And there is it is. On Mattress Firm’s website for Jane to browse. Do you think she knows it’s on sale now? ;)

Northshore Magazine

Grill Masters for Northshore Magazine

I’m so excited to share some new work I shot for the September issue of Nothshore Magazine! Thank you Ryan Jolly for hiring me and creating a gorgeous layout. A huge thanks to Jeanne Coffey for her magically descriptive words. I was so fortunate to meet four wonderful chefs: Nick Yebba at Teresa’s Prime, Daniel Gursha and Matt O'Neil at Ledger, and Steve Zemei at Chopps. Work perk: each chef let me sit down after the shoot to eat these delicious plates! My job is THE BEST.

A thank you wouldn’t be complete without a mention of the hard working PR agencies who helped me coordinate shoot times. Thanks to Penelope Smith at ICU Boston and Kelsey Dupont from 451 agency who even showed up to help make sure the shoot ran smoothly.

Want to see more of this magazine? Check out the digital issue here: https://www.nshoremag.com/digital-editions/

Here are some of the shots that didn’t get used for the article, but that I still love!

Cosmetics shoot

Makeup makeup makeup!  Stylist Sierra Baskind of ENNIS Inc. and I collaborated on a test shoot together.  Sierra specializes in styling props and interiors and we decided to get together and test out our creativity with cosmetics.  Who doesn't love the range of colors and textures of makeup?  The creative options are endless!  

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My studio space was perfect for our test shoot.  I have gigantic windows that offer an abundance of natural light that I am able to combine with my studio lights.  This test shoot reminded me once again of how lucky I am to have found my studio and all the creative freedom it gives me.  Here is a a picture I snapped of Sierra styling the shot in my studio.  

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We had so much fun playing with makeup, lighting, and backgrounds.     

Sierra found the bright green leaves really made the red of the lipstick pop and the matching symmetry and shape of the leaves and brushes made for an awesome shot.  

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We "wrapped" up our test shoot with a few shots of gift boxes and bows.  Here's one we liked best.  

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It was a wonderfully creative, productive day and I look forward to my next chance to test shoot and work with the talented Sierra Baskind!

Mattress Firm, Sleepy's Shoot

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How did you kick off summer? I started off with a two day shoot at the coolest venue, Crompton Collective, shooting with Jeffco for Sleepy's Mattress Firm. See Jenny and I hard at work? I guess those are our "focused" faces. Note that Jenny had to sneak that photo as I'm usually hiding behind the camera! The white room 'grammed our shoot too (the one with me at camera), thanks!

I am so lucky to get to work while surrounded by great people. Advertising and Commercial Photography can sometimes be an old boys club. We flipped the script with a few men on set with the client but all all female creative team: designer, art director, stylist, photographer, assistants and even a woman-run venue. #girlpower

Great shoot, great team! I couldn't have done it without them and I'm so proud to share this work!

Photography: me, Katie Ring

Styling: Sierra Baskind, Ennis Inc

Venue: The White Room

Photo Assistant: Jenny Bergman

Retouching: Joe Atwood and Christopher Lee Donovan.

And a big thank you to my client, Jeffco, and team: Rachel, Namrata, Hugh and John. Working with them is always a pleasure.

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Hey look, years of shooting white paper on a white background came in handy! #whiteonwhite 

The Grommet

If you've never checked out The Grommet (www.thegrommet.com) then you should.  What a cool, innovative, cutting edge company!  And I got the chance to work with them last month photographing some new products for their website.  The Grommet was started by two women who felt frustrated with the shrinkage of small, specialty retailers and the ascent of large, big box retailers that only want products to sell at predictably high volumes.  They felt that the best ideas aren't winning and right now big companies are getting better at selling but worse at bringing you things worth buying.  They wanted to change that.     

Every week The Grommet's small team of employees chooses seven products from over three hundred contenders.  They choose these products for appeal, quality, and also for obscurity.  Then every weekday they launch at least one new product.  One product I photographed for them was Wet-It! a super absorbent Swedish dishcloth.      

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Here is a screen shot of it being featured as the "Discovery of the Day" on their website.  I had fun playing with the lighting and placement of props for this shot.  I found that oil produced the best spill because it reflected the light in such a way that made it visible without being overpowering. See that lovely hand? It turns out my studio manager is also a talented hand model. But lets not let her head get too big for fear she'll leave me to pursue modeling full time!  

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Commercial product photography is my true love.  I enjoy playing with lighting and shadows and moving an object around multiple times to get just the right angle.  I love selecting just the right props and building a set. Being a perfectionist in an advantage in my field as, sometimes I move items a fraction of an inch to create the perfect shot. This might seem too persnickety for some, but I love it. Working on this Grommet project with their creative team was right in my wheelhouse. Thanks Grommet!

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Roots Grand Opening at the Natick Mall

Social media matters. Local connections matter. This is a story about both!

It started when GGP, the real estate company that operates the Natick Mall discovered me on instagram and reached out about photographing a store event. How did they find me? I've been adding #natickphotographer to my posts. They had an upcoming new store opening (an apparel, lifestyle brand) and were looking for a photographer to capture their grand opening and blogger influencer event.  The chance to get a sneak peak at a fun new business coming to town?!  Sign me up!  Who doesn't love a behind the scenes look?  I was even more excited when It turned out the store is Roots - a funky, cool Canadian sportswear company. Even better, I knew this brand already because I had received a cute baby gift form a friend living in Canada! I was impressed to learn that it was important to the Roots team to connect with a local photographer and local social media influencers who were part of the community where they are opening stores. I admire this about the brand and it makes me like them even more!

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Roots is known for its sweats and casual wear, leather goods, accessories and footwear.  The brand's motto is that clothes should feel as good as they look.  I also LOVE their store design. The displays, soft seating, and lighting is well thought out and makes the store feel like a welcoming space.

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These photos were taken at the shopping preview event and the next day's grand opening and ribbon cutting.  The retailer aims to add 10 to 14 stores in the U.S. by year-end 2019 so stop by and check out what all the buzz is about!  I know I'll be back for stuff for both me and my kids!

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This opening was handled by the agency Sleek Machine and it was great to meet both the agency and the brand teams. As a former in-house agency photographer the dialogue felt familiar. The advertising geek in me loved being reminded of how much thought and planning goes into branding and opening stores. Welcome to Natick, Roots!

Portrait of Elaine Ostroff

Being a photographer gives you the unique opportunity to meet such interesting people.

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Last weekend I was lucky enough to photograph Elaine Ostroff, a pioneer and proponent of universal design. What an accomplished woman! I learned that universal design, which has its roots in the disability rights movement, means designing environments in a way that everyone will benefit. Elaine has been recognized with a past exhibit of her work at the Smithsonian’s National Museum of American History in Washington, D.C. and she is the 2004 recipient of the Misha Black Medal for Distinguished Services in Design Education – the first woman and the first American to receive that award. I have so much love for pervious generations of pioneering feminists like Elaine!

 

Learn more about Elaine here: http://www.heraldnews.com/article/20150724/news/150727825 

Natick Neighbors Magazine - Roy Family

I just started shooting for Natick Neighbors Magazine. For an extra fun first shoot, I was lucky enough to photograph my friend Jessica Roy who I’ve known since the 90’s when our Dads worked together. What a small world that we both ended up living in Natick, MA! 

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As some who rarely turns down an adventure or a challenge, I also wrote the featured story. Here’s a bit of the article:

 “Meet the Roy family: Jessica and David have 4 kids. Their house is always full of energy and photo day was no different. I photographed their portrait on Thanksgiving weekend. The kids were excited to show me their elf on a shelf who had just arrived for the season. They let me know about all the mischief that elf had been up to so far. A friendly and informative bunch, they proceeded to tell me all about the rules of elves as I setup my lighting. FYI: Don’t touch an Elf or he will loose his magic! Their oldest “J”, the leader, has a quiet authority. Second oldest “G” is very inquisitive. When it came time to take the photograph G decided to help me frame the shot while big brother J, sister E, and baby B sat agreeably with their parents. I promised G that we’d tell all his friends that he in fact helped take the pictures and so here it is in print. It’s too bad he can’t quite read yet to see that I made good on my promise, but he’ll learn that next year in kindergarten.”

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The main reason I thought that Jess’s family should be featured is so she could use the opportunity to promote her charity, Tailored for Education, http://tailoredforeducation.org

“Jess cofounded Tailored for Education (TFE) in 2011 with her then coworker and friend, Megan Kelly. They had just finished graduate school and naively thought they had extra time on their hands now that homework was gone. A mutual friend had recently traveled to Tanzania and told them that children there can’t attend school without a uniform. The average cost of the uniform is just $25. Not being able to tolerate the thought of $25 standing in the way of children attending school, they got to work. Jess and Megan did research to confirm the depth of this problem, initiated their first project with a school in Haiti, and haven’t stopped working since. Tailored for Education provides school uniforms to children around the world who cannot attend school without one. By providing uniforms they are removing children from the streets and workplaces and putting them behind desks in classrooms. Children in third world countries are intensely aware that education is their only way out of poverty. Tailored for Education currently works with 19 partners in ten countries and has provided over 50,000 uniforms since May 2011.”

Want to help them provide more uniforms? Head over to the TFE website and click on “apparel.” Buy something for yourself or as a gift and the proceeds will help the kids get the uniforms they need to attend school. Shameless promotion, I did the product photography, too!

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iPhone macro trick

Yes, I took this photo with my iPhone. My favorite thing about my phone is that it’s a small but powerful camera that’s always in my pocket. Want to know how I did this? 

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If you point your phone out the window it will automatically focus beyond the glass. Move the phone closer or further but it will expose for and focus on the background. So, if you want a macro shot like this you may need to trick it. How? Put one finger next to the thing you want focus on. Tap the iPhone screen with your other finger and you’ll see it focus where you’re pressing. Once you have the focus you want, move your finger, take the photo and BOOM. Macro shot. Happy snapping! I hope this helps you with your iphoneography!  No need for those specialty add-on macro lenses!

Basil Restaurant

Wonder where you can dig your fork into this amazing food? Basil Restaurant in Medfield, MA.

Meet Tom McGue, right, and his son David. Tom is the chef-owner of Basil Restaurant. His son David, left, is following in his father's footsteps cooking for the business as well.

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I've recently had the pleasure of tasting and photographing their food. We are so lucky have have such a wonderful restaurant here in Medfield! Their food is beautifully plated and tastes amazing. This is a great spot for a date night or special occasion wether you're seated near the cozy fireplace, impressive fishtank, or even in the trendy bar

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The last time I visited I had the grilled shrimp and risotto. Let me tell you, the risotto was so amazing that I had resist the urge to literally lick the plate!

Boston Music Awards

Sometimes being a photographer takes you to cool places. This past week I lucked out when my friend, Jenny Bergman, needed an assistant for her photo booth at the BMA’s. I’ve always worked with Jenny in the studio when I’m shooting and she’s art directing so it was a fun to get a chance to see her shooting in her element!

Jenny & me working hard 🤪

Jenny & me working hard 🤪

Jenny Bergman running her photo booth

Jenny Bergman running her photo booth

Jenny is a talented designer and photographer who specializes in the music industry. Check out her work at: The Secret Bureau of Art and Design. She’s also one of my favorite feminists and design director for The Three Percent Movement.

Yep, it was a rough gig. No fun at all. Jenny seemed to know everyone and was getting lots of hugs inbetwen her shots. I was thrilled to see our friend, and another talented designer, Nicole Mercado. 

Nicole, happy to see me too! 😂 

Nicole, happy to see me too! 😂 

I even discovered a local band, Tall Heights, who are deacribed as “electrofolk” and “folktronica.” For any music geeks out there they have been compared to: Bon Iver, Fleet Foxes and Arcade Fire.

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This was a change from my usual food and product shoots but such a good time. If you want to party like a rockstar you’ve got to meet Jenny and her Boston Music Scene friends.

Food Shoot for Sofia Ristorante

I spent a Sunday afternoon with Emma and Vincenzo owners of Sofia Ristorante in the historical district of downtown Hudson, MA. It's worth the trip out there to see this neighborhood restaurant and hidden gem.

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We were so lucky to have a beautiful day for our shoot. I was able to use light from their big dining room windows.

My favorite way to shoot is to mix natural and studio lighting and as a photographer it's a treat to get to work in an environment that has great availability of natural light to start to build my shot.

This tablescape on the left mixes their beautiful window light with an added sparkle from my studio strobe lighting. 

As a work perk I ate this delicious molten chocolate cake after and it was to die for!

Bonus, they have authentic espresso and cappuccino, also taste tested and approved by me!

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Vincenzo is the chef and owner and does such a great job preparing and plating food that he made it easy for me to capture for your visual enjoyment. 

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Now that I've given you a visual taste go check out their tuscan focused cusine for yourself at 158 Main St, Hudson, MA 01749 They are Open Monday through Saturday for lunch and dinner.

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